When you are running a food business in a big city, it is hard to market. You are not just competing against companies with similar cuisine and services. You are also against new emerging businesses that are also trying to catch the attention of the regular consumer. It is a rat race from the very beginning, fighting against other newbies like yourself as well as the old and established.
You need to have a reliable marketing scheme that can grab your potential customers’ attention. Having the right first impression can make the difference. A random internet search, a one-time visit to the neighborhood, and glance at a poster may lead to a new customer with new connections or nothing. You must set yourself apart.
Proper customer feedback and surveys
When creating a marketing plan, there are three questions you need to be able to answer. The first is: where are we now? To be able to explain this accurately, you need to have internal and external feedback. You know how your finances are going. You know if your business is meeting your short-term goals. What you don’t understand is why people aren’t coming back. Create a system, onsite or online, for people to be able to rate your food and service.
By having the system in place and reading reviews, you can identify points for improvement. Properly listening to feedback makes the customer feel valued. Besides knowing where you can improve, you also create a welcoming environment for customers to come back.
The second question is: where do we want to be? The first two questions are meant to be the starting point and end point, with the gap in the middle to be the steps you can take. Another way you can make the second question is that from the very beginning you need to invest in your long-term business.
Branding is an essential part of creating that vision and mission after you have identified your market, your products, and how you cater to their needs like kosher restaurants in NYC. They cater to a specific demographic: people who have kosher diets. Work on how you can build your image further; have a vision, adopt a stance and service philosophy, and advertise by promoting your strengths.
The third question is: how do I get there? Advertising on the right platforms is the key. There are many ways you can approach this but let’s focus on having an online presence. It allows people to know your story. Your story sets you apart because no two businesses can say they went through the same thing. It also adds depth and a personal touch to your service. By having your website, you can facilitate group orders, catering, and takeaway services better. Not everyone has a landline anymore. It accommodates a broader audience.
These three strategies can help you create a following for your restaurant. Fostering a welcoming and listening environment, a clear branding strategy to attract the attention of your target market, and a site for people to have easy access to your story and service are important in creating a long-lasting business.