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      |  Sane Marketing for Real Estate Professionals  |
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Publisher: Wanda Loskot                        October 2001
http://SaneMarketing.com                   Vol. 3 - Issue 7

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    Subscribe and unsubscribe information at the bottom.
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     In This Issue:
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     1. How to handle mistakes in your business
     2. Procrastination -- can you identify with this?
     3. What is SANE Marketing?  
        -- Try a free coaching session!

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 "Every problem has in it the seeds of its own solution. 
 If you don't have any problems, you don't get any seeds."
                   (Norman Vincent Peale) 

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                  We are a Winner!
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"Dear Wanda, we just got word that the Florida Realtors' 
Association chose our website out of over 500 entries as 
THIRD PLACE WINNER for the best Realtor's website in the 
State of Florida! We couldn't have done it without you." 

              Betty & Daryl Pierson 
              http://JupiterHomeHunters.com 


Would you like to find out how you can have a website like
this? Go to http://sanemarketing.com/realwebpower.html



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         How to Handle Mistakes in Your Business
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You might be surprised but there is a great advantage in 
making mistakes in business. Like it or not, you are bound 
to make your share of them. Forgotten deadlines, calls not 
returned on time, lost cats, misplaced documents. We all 
commit some of these at one time... or another...

Of course, life would be wonderful without them, but don't
hold your breath -- they WILL happen to you too.

Mistakes are precious opportunities to learn and improve 
as we go. It is costly education, so take advantage of it! 
The more mistakes you make, the better you become, provided
you don't repeat the same mistakes over and over again... 
Now, THAT's stupid! 

Here are suggestions to keep in mind when recovering from 
business mistakes -- they will help you remain a winner: 

- If your mistake affects your clients, don't hide it. Do 
  not pretend that nothing happened. That is the worst you
  can do. If they discover it themselves, they might never
  trust you again!  People respect integrity more than you 
  may imagine and admire those who have courage.

- Don't procrastinate with communicating what happened. Time
  will NOT make your seller forget that you left the front 
  door unlocked or that some important document was not 
  delivered on time. Time will just MAGNIFY your mistake. 
  The faster you deal with it, the better. 

- Admit you were wrong and apologize sincerely. Don't be 
  afraid to appear incompetent. You will only show that you 
  are human. People like that quality in others.

- Apologize in person -- there is magic in being able to 
  look in someone's eyes. If it's a long distance situation,
  apologize on the phone. Forget about email.

- Correct the mistake ASAP. The faster you correct it, the 
  more extra brownie points you score (obvious, yet so 
  many people miss this opportunity to recover!).

- Go a step further. Offer something to rebuild a goodwill 
  and trust. Saying "I'm sorry" might be not enough. Offer
  flowers or a small gift. And yes, sometimes you might want
  to discount your fee -- nothing is more expensive than 
  a dissatisfied buyer or seller!

- Promise it will not happen again and keep the promise.
  After all, learning is about finding out why we make 
  mistakes and removing their causes. 

Mistake when handled properly, is an opportunity to build 
even a stronger relationship with your client. Keep in mind 
that people will not remember your mistakes as much as they 
will remember how effective (or not) you are in handling 
those difficult situations. 


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    Procrastination - can you identify with this?
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A painfully shy man fell in love with a young woman. He 
sensed that she felt the same way, but he couldn't find 
the courage to ask her out.

Finally he decided he would mail her a love letter every 
day for one year, and then ask her for a date. Faithfully,
he followed his plan, and at year's end he was courageous
enough to call her -- only to discover... she'd married 
the letter carrier!

Pick up the phone and follow up with your prospects. No 
matter how good is your newsletter and other stuff, real 
estate is STILL the contact sport. if you don't connect 
with people, they will do business with your competition!


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      People ask me... "What is Sane Marketing?"
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Sane Marketing is the opposite of cold calling, door to door
prospecting, working hard on overcoming objections, pesting
FSBOs and spending money on "image-building" advertising.

SANE Marketing is: building business through strategic
alliances, referrals, high impact advertising that makes
the phone ring and *proven* Internet strategies. 

Sane Marketing is about attracting the most qualified, easy
to work buyers and sellers who are willing to do business 
with you (and only with you). And more: Sane Marketing means
sending all "psychos" and "sickos" to do business with your
competitors!

Sane Marketing is about having fun and being happy while
selling real estate -- not suffering and enduring. It is also
about keeping your hard earned money where it belongs: in 
your pocket -- NOT spent on expensive advertising.

As a coach, I specialize in developing sane strategies for 
my clients -- to make their business work, so that they can 
play even more :-)



          Try a FREE Coaching Session!
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Sign up for a FREE Coaching Session and see how my sane
marketing strategies can work for you. Tell me what is
your biggest problem and I will help you solve it during
a free no-string-attached coaching session. 

To take advantage of this special offer go to:
http://SaneMarketing.com/free-coaching.html

But hurry, this is a limited time opportunity and it 
will not last forever! 

By the way....
Don't worry -- I will not try to sell you anything!!!
Sane marketing is not about manipulation or pressing 
someone to buy anything they are not ready for :-)


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            -> Did You Spot an Error?  <-
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English is my fourth language and sometimes I butcher it. 
If you spot a misspelling or any other grammatical mistake,
in this newsletter or on my pages, it is not because I am 
an idiot or I don't care :-) 

In any case please let me know -- I would like to correct
it. Just drop a line to mailto:wanda@loska.com  Thanks! 


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           -> Amazing Power of Email Marketing <-
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Use e-mail well and you can penetrate a market beyond your
dreams. Mis-use it and your business will perish... Now you
can discover all you need to know about e-mail marketing
while taking a walk, sitting at the pool or driving a car!

During this two hour audio program you will learn all you
need to know. What works, what doesn't and what can get you
in trouble. Which tools are necessary to properly execute an
effective permission-based e-mail marketing campaign, how to
build a massive mailing list and how to stay in touch with
a large sphere of influence to create profit avalanche!


Listen to the audio sample...
and get more details about this program at the same time.
Go to http://sanemarketing.com/emailmarketing-details.html


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And that's all this time. Thank you for reading. If you have
comments, suggestions, feedback, contributions or maybe even
a praise, please write to mailto:wanda@sanemarketing.com

Have a BLAST!!!!!
Wanda Loskot


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Please recommend this newsletter to your real estate friends
interested in making more money and having more fun at the
same time (that's the result of SANE marketing approach :-)

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-> To subscribe to "Sane Marketing" send a blank message to:
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   Wanda Loskot -  Success Connection - http://loska.com
      150 Heron's Run Drive, #124, Sarasota FL 34232

  => Your Values & Passion + My Coaching = Your Success! <=
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