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      |  Sane Marketing for Real Estate Professionals  |
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Publisher: Wanda Loskot                        November 2001
http://SaneMarketing.com                   Vol. 3 - Issue 8

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    Subscribe and unsubscribe information at the bottom.
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     In This Issue:
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     1. Building your Internet sphere of influence
     2. Consistent follow up gets results!
     3. Cold Calling Fun and Productive?
     4. Try a FREE Coaching Session!

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  "Every problem has in it the seeds of its own solution.
   If you donšt have any problems, you donšt get any seeds."
                   (Norman Vincent Peale)

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                  Top Lead Generator
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"Dear Wanda, we just got word today that the Florida Realtors'
Association selected our RealWebPower site out of over 500
entries as one of three best Realtor's web sites in Florida
-- it was named The Top Lead Generator! We couldn't have been
as successful without you."

              Betty & Daryl Pierson
              http://JupiterHomeHunters.com


Find out how you can have a Top Lead Generator website too!
Go to http://sanemarketing.com/realwebpower.html


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          Building Your Internet Sphere of Influence
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Your primary challenge on the Internet is not to have a web
site but to build a sphere of influence. Of course, your site
is important, but it is essentially just one of the tools to
build your mailing list. If developed properly, it will help
you tremendously in the process of building rapport and trust
with your prospects. It can help you close more transactions
and make the whole process of buying or selling real estate
an extraordinary experience for your clients...

But the most important thing for a website to *DO* is to help
you develop a list of people interested in receiving from you
e-mail on on-going basis.... Because the biggest chunk of your
marketing will be done via email. That's the beauty of the
leverage on the Internet.

Surprised?

Most Realtors are VERY surprised when they learn about this.
After spending a substantial amount of cash and efforts to
build an impressive website, many believe that the web site
became their primary asset -- they feel, that this justifies
the expense...

Usually they do not think about *building* their mailing list
- no wonder Internet "doesn't work" for them.

Indeed, most of the real estate professionals on the web have
NO list. Yes, they have a few e-mail *addresses* but usually
not nearly enough to call it a list, let alone their Internet
sphere of influence...

When you have a good mailing list you can create and deliver
not only frequent offers for your own service but you can also
endorse someone else's business. In exchange THEY will often
endorse you to THEIR sphere of influence.

Let me repeat it: the list is your primary asset, your live
hood, your money in the bank. So, now take a closer look at
your website to see if it is helping you to build that list.

You should concentrate on compelling your visitors to contact
you. Just displaying the contact me link on your pages is not
nearly enough to make people want to write you a message. You
need to create an offer that makes people feel "Oooo, I have
to get this one NOW!". Something that will MOVE them to make
an IMMEDIATE request or inquiry.

Never ask people to just JOIN your list. "List" is a jargon
word in your vocabulary. It is your asset, your benefit --
not theirs! There is no obvious benefit for anyone to be on
your mailing list (or mine :-). Quite contrary, people are
very concerned about their privacy and are not easily enticed
by a perspective of receiving more *stuff* via email.

But they DO get enticed if you give them a reason to join your
list. Something of value. It doesn't need to be expensive, it
can be something as simple as special report, or an e-book with
hard to find information or a screen-saver with pictures
of your city or region....


Coming Soon!
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Internet Chat "How to Compel People to Join Your List" - if
you want to be invited (it's free), send a blank e-mail to:
mailto:chat@sanemarketing.com


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              Consistent follow up gets results!
              ----------------------------------

Are you losing profits due to inconsistent and ineffective
follow up?  Following up is more than just a process -- it's
an art. In order to be effective, you need to design a follow
up system, and stick to it, EVERY DAY! If you don't follow
up with your prospects consistently, INDIVIDUALLY, and in
a timely fashion, then you might as well forget the whole
follow up process.

Find out how a simple tool called Sequential Autoresponder
will do follow-up automatically for you. Sign up for a FREE
test drive at http://www.aweber.com?1903  - Simply amazing!

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               Cold-Calling Productive and FUN?!
              -----------------------------------

There are many better ways to get leads than by cold calling.
But when you are a new agent just starting to build your
business - or when you are in a sales slump - a well planned
cold calling campaign can bring immediately a whole bunch of
qualified leads. Sign up for my free teleclass to learn how
to do it right (yeah, it really CAN be fun experience :-)

       => Monday, December 10th
       => 3 PM ET (New York Time)
           FREE of cost!

    For details and to register, go to:
    http://sanemarketing.com/teleclass.html


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           -> Amazing Power of Email Marketing <-
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Use e-mail well and you can penetrate a market beyond your
dreams. Mis-use it and your business will perish... Now you
can discover all you need to know about e-mail marketing
while taking a walk, sitting at the pool or driving a car!

During this two hour audio program you will learn all you
need to know. What works, what doesn't and what can get you
in trouble. Which tools are necessary to properly execute an
effective permission-based e-mail marketing campaign, how to
build a massive mailing list and how to stay in touch with
a large sphere of influence to create profit avalanche!


Listen to the audio sample...
and get more details about this program at the same time.
Go to http://sanemarketing.com/emailmarketing-details.html


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                Try a FREE Coaching Session!
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Sign up for a FREE Coaching Session and see how my sane
marketing strategies can work for you. Tell me what is
your biggest problem and I will help you solve it during
a free no-strings-attached 30 minutes coaching session.

To take advantage of this special offer go to:
http://SaneMarketing.com/free-coaching.html

But hurry, this is opportunity will not last forever!

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            -> Did You Spot an Error?  <-
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English is my fourth language and sometimes I butcher it.
If you spot a misspelling or any other grammatical mistake,
in this newsletter or on my pages, it is not because I am
an idiot or I don't care :-)

In any case please let me know -- I would like to correct
it. Just drop a line to mailto:wanda@loska.com  Thanks!


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And that's all this time. Thank you for reading. If you have
comments, suggestions, feedback, contributions or maybe even
a praise, please write to mailto:wanda@sanemarketing.com

Have a BLAST!!!!!
Wanda Loskot


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Please recommend this newsletter to your real estate friends
interested in making more money and having more fun at the
same time (that's the result of SANE marketing approach :-)

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-> To subscribe to "Sane Marketing" send a blank message to:
   mailto:subscribe-newsletter@sanemarketing.com

-> To unsubscribe to this newsletter send a blank message to:
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   Wanda Loskot -  Success Connection - http://loska.com
      150 Heron's Run Drive, #124, Sarasota FL 34232

  => Your Values & Passion + My Coaching = Your Success! <=
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