Defining Telemarketing and Telesales

For decades, telemarketing has been an important way for companies to generate leads while creating relationships with customers. Companies around the globe use this powerful marketing tool on a daily basis, blending marketing with sales tactics to propel potential customers to action. Not every telemarketing firm has the skill or experience needed to maximize this practice’s value in representing brands, however. The most talented telemarketing service firms, like SalesFish, have proven themselves in generating incredible results for clients. Here’s a look at what makes SalesFish the telemarketing leader.

What is the Difference between Telemarketing and Telesales?

Often used interchangeably, telemarketing and telesales share similarities, but SalesFish understands the distinction between these two tools. In simple terms, telemarketing is the process of connecting with potential and existing customers, sharing information about new products or services and generating leads for sales. Telesales, on the other hand, is a direct sales method by telephone. Each has its own place in the overall customer-sales picture, and each can provide companies valuable benefits when applied correctly.

The SalesFish Difference

What makes SalesFish different from other telemarketing service providers? The company has positioned itself as a leader in telemarketing for one simple reason: proven results. Not content to rest on its laurels, the company strives to create real value in their interactions with potential customers. A disciplined blend of proven sales techniques and advanced marketing strategies combine to form a powerful resource for SalesFish clients.

The first step undertaken by the telemarketing professionals is to develop a thorough understanding of a client’s brand, services, and products. SalesFish then works with each client to address specific goals and concerns. Each client has its own set of objectives and desires in working with telemarketers; by responding to these specifics, the company is able to tailor its approach to maximize results. Finally, the target audience is identified and strategies for forging relationships are developed.

SalesFish telemarketing professionals do not simply read from a prepared script – this timeworn telemarketing strategy has been proven time and again to produce less than desirable results. The goal for these professionals is to become an extension of the client’s unique brand, engaging directly with potential customers while strengthening relationships with existing sales customers. SalesFish refers to this process as a “high touch” calling strategy; experienced sales agents and marketing professionals working together to meet or exceed sales goals, regardless of the target audience.

Client Care, the SalesFish Way

As an outsourced inside sales and telemarketing service, SalesFish has worked with a wide array of clients, from small local businesses to some of the largest corporations in the United States. Experienced professionals on the staff have the ability to break down complex concepts, creating powerful marketing and sales messages that get the point across effectively. These experiences and abilities, coupled with the company’s dedication to outstanding client care, are the reasons that so many companies have chosen SalesFish for its expertise. From B2B telemarketing to telesales, channel sales, and digital marketing, SalesFish is the trusted choice for hundreds of business clients.

Article by Kyle

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