Designing product labels takes time. It is important not to have the labels as an afterthought. Otherwise, people will notice and it could affect your reputation. They will see that there was really nothing done to make the labels pop. Instead of buying your products, they will turn to other options.
Yes, not everyone is crazy about labels. However, you should focus on those who are more careful about the products they spend money on. There are a lot of them who might be keen about the details. Mothers who buy grocery items for the family take their time because they want only the best for the family. Teenagers who don’t have enough money to buy whatever they want make sure that the product they buy is the best considering the limited amount of money they have.
There is a huge segment of society that is obsessed with labels simply because they want to make the most out of the money they spend. Of course, they deserve to know what is in the product and why they should buy one.
Ingredients or contents
This must be present on the label. People want to check out the details, especially for food. There are certain products containing a lot of chemicals. If they see that those chemicals are present, they will opt for other products. It is also true for people who are on a diet. They watch everything that they eat. They don’t want to consume food that has a lot of calories per serving.
Expiry date and manufacturing company
Obviously, you must indicate the expiry date. This is required by law especially for perishable items. For a manufacturing company it is more about advertising. There are international manufacturing companies that already have a huge name in the industry. When people see these signs, they will know it is worth spending their money on the product.
Product logo and name
Definitely, they should be front and centre on the label. The product name must have the largest font on the label. You want people to easily identify the product even from afar. Again, there are those who don’t care about details. Once they see that the labels are attractive and the product name seems worth it, they will not hesitate to pick it up from the shelf.
You must spend a lot of time designing the labels. You should also ask the opinion of the other employees in the company. You can’t have the labels printed with mistakes. Otherwise, it would be a disaster. You might have to recall the products and it would cost your business a lot of money. Of course, you need the best labelling machines so that the final output will look amazing.
Image via freedigitalphotos.net (mrpuen)