Whether you are creating a magazine for your local sports club, hobby or industry niche, you want to get the best result possible for your money. An important part of this is finding the right printer to produce your magazine. Not all printers are the same and they can range from companies that simply take your camera-ready proofs and print the magazine to those that are involved in the creative process from the very start and can give you help in creating the best magazine possible from the content you have. This article aims to give you some tips for getting the best bang for your buck when choosing a magazine printing service for your business.
First of all, it is important to find someone you can work with. A good printing service will have an account manager that will deal with your magazine’s production process from start to finish and who is always on hand to deal with any problems or questions you might have. Whatever your budget or content requirements, they should be able to provide you with a range of options that include not only professional quality printing but also individual service and competitive prices. That means someone who is prepared to work with you from start to finish to create the best results possible given your individual requirements.
Creating an eye-catching magazine that reaches your target audience is a task that requires craftsmanship, specialized layouts and eye-catching designs. You should look for a company that has experience in a wide range of target audiences and that meets those audience’s expectations of quality. They should be able to show you a range of samples of their work that highlights the different approaches taken for various target markets and types of readers.
This means that you should choose a printer that can produce your magazine in gloss art paper and that has a stock library of designs and patterns that match for high-end results. This can include, for example, UV coats and gloss lamination for specific content as well as high quality color printing for parts of the magazine that need to be visually dynamic to get the attention of the reader. Alternately, you can use these techniques only for the cover and back of your magazine to attract a reader’s attention while saving money on the inner content of the magazine that may not require this type of finish. For instance, if your magazine carries advertising, a different approach may need to be taken to the content that might not require such high production standards.
Ultimately, you want your printing service to use state of the art technology and to be reliable. If you have a deadline to meet (and these days, who doesn’t), then you want to make sure that you can rely on your magazine being available in the time frame agreed with no excuses. It is important to do some research in the market place and find a printing service that has a reputation for delivering top-notch results in the time frame agreed upon. For example, Discount Printing is a professional printing service that offers a broad scope of services to meet every magazine printing need. With their emphasis on quality output and customer service, they are worth a look if you want to keep ahead of your competitors while staying within your budget.